Our top picks from Mido 2022
Following Silmo in September, the Italian eyewear show made its physical comeback at the end of April; an unmissable event for those in the industry, who choose to showcase their work and collections there exclusively. But which of the designs will frame afficionados want to wear next? Discover our favorites from Mido.
One to watch: Good’s eyewear
The Italian label caused a sensation at the show, winning the first Stand Up For Green award. The prize was presented for the exhibitor’s commitment to the environment, celebrating the stand it had above all, which was made from recycled materials.
In terms of style, the brand from Naples stands out for its bright colors, graphic frames and an obsession with architecture. The Cromie collection shown at Mido embodied its identity perfectly, with designs paying tribute to the work of renowned architects, including Nathalie de Vries, Luis Barragàn and Daniel Libeskind.
The spirit of Anne & Valentin
Also part of the event was French company Anne & Valentin, which displayed iconic designs embracing respect for creative traditions, the quest for originality and a willingness to be guided by feelings and emotions – all expressed through style. The voluptuous Silvana model, reworked in black, pays tribute to the glamorous Italian actress Silvana Mangano.
The English brand continues to introduce frames in ever brighter, cooler and more colorful hues. Located in the Lab Academy space at the show, the brand showcased its signature Horace design in the Centena colors, including purple, pink, blue, orange and green; all of them transparent… something for everyone!
Web Eyewear x Alfa Romeo F1 Team Orlen: full-throttle collab
Belonging to the Italian company Marcolin, Web Eyewear makes eyewear for the inquisitive and those passionate about discovery and exploration. Its design and strong identity have naturally caught the eye of racing drivers like Lewis Hamilton and members of Team Orlen. At the show, the brand showed off some exclusive frames emblematic of the new partnership between the two entities. Enlivened with touches of color from their two logos, the rectangular sunglasses in black combine sporty Formula 1 style and the timeless esthetic of Web Eyewear to perfection.
More information here.
Stylish in the extreme at J.F.Rey
The French eyewear label showcased its new women’s collection, Volte Face, at Mido. Comprised of attractive acetate glasses, the range offers all sorts of different tones to fall in love with. The collection spans 12 shapes and 48 colors as an elegant way of embracing modern femininity. The Sarah frames are our favorite, their color gradient turning from bright orange to clear.
Shaking things up with Kyme
This is one Italian brand that likes to think outside the box. After a collection paying tribute to cult doll couple Barbie & Ken, it revealed a different side of its identity with designs devoted to outsiders. Its ‘We are underdogs’ campaign highlights the heroes stepping out of the shadows to break down barriers and follow their dreams. Among the signature frames in the range is this ivory cat-eye Carmen style.
Reinventing the future with Silhouette
Launched in 1973, the worldwide best-selling Futura collection from Silhouette is in our sights again. Limited to just 1964 pairs, the new special edition Futura Dot at Mido was crowned with two Red Dot Design Awards. As part of the design that makes them so special, the iconic centerpiece has been reworked with large lenses built into the ultra-light retro-futuristic frames for a bold and elegant look.
Written by Eleanor Fullalove