Discover the It-Girls’ Go-To Brands for Glasses

Unusual, relatively unknown and not always on the expensive side, the sunglasses worn by the darlings of the fashion world are more than just another accessory. As well as helping them to keep some distance from the paparazzi, these shades serve as a trademark of their taste and visionary style, pored over by the outside world.

Among those causing a stir with their every appearance, both in the fashion world and on social media, are models, actresses and muses – in addition to a duchess – stars who never go without glasses, from some of the more obscure designer labels, as well. Find out more about these brands that no one (or almost no one) knows.


Confirming her status as an it-girl to be reckoned with, Madelaine Petsch, the enigmatic Cheryl in the Riverdale series and a professional YouTuber with some seven million subscribers has already modeled for Privé Revaux. However, she also likes to wear the slightly retro Parisian brand, Regard Sombre, which has another famous fan in the shape of Emily Ratajkowski.

Elie by Regard Sombre, €180, available here



Scouting out designers as unknown as they are talented, Queen B also reigns supreme in the realm of Instagrammable outfits. This ‘street meets Hollywood glamour’ look is just such one example, owing much to the cat eye frames from the Australian-American, eco-friendly and vegan label, Velvet Canyon.

Beat Generation by Velvet Canyon, €199 available here



After being worn by the Duchess of Cambridge in the Bahamas on March 26, the Henrietta cat eye design from British label Finlay sold out in 24 hours. Fortunately, the handcrafted frames in Mazzucchelli acetate, which sell for €267, will be back in stock from June.

Henrietta by Finley & Co


Since turning her talents to designing glasses for the Danish eyewear label Christopher Cloos – as part of its first global female partnership – the Swedish model and Victoria’s Secret Angel opts to wear her very own frames, combining Danish design and Californian spirit with a vintage 50s feel.

Cloos x Elsa by Christopher Cloos


Even without being the most famous member of the Kardashian clan, Kourtney has succeeded in casting considerable spotlight on the sustainable Australian brand, Luv Lou. Founded in 2018 by sisters Hayley and Jayde Hall, its timeless style has also been embraced by Vanessa Hudgens, Lucy Hale and Elsa Hosk.

Margot by Luv Lou


The singer with a soft spot for quirky looks oozes star quality with this oversize cat eye design with a futuristic twist; a look the Australian label Onkler has made its trademark.

Catacombz by Onkler


Well-known for her style choices, the actress is never without her handcrafted aviators, made from Japanese titanium and reworked by luxury Californian label, Jacques Marie Mage. Owing to some very limited editions, their rarity only makes them more desirable.

Cochise by Jacques Marie Mage


The model and second youngest Kardashian sister is also one of the most followed influencers on planet fashion. And in common with the rest of her sisters, whatever she touches turns to gold. Case in point, the ‘Billy’ frames by the young and sustainable London-based eyewear brand Dmy by Dmy have already sold out.

Billy from Dmy by Dmy


The new face of Vogue Eyewear and the ultimate It-Girl, Justin Bieber’s other half has an eyewear collection any fashionista would be proud of. The epitome of California cool, she can often be seen in handmade frames from San Diego-based Raen Optics, founded by Justin and Jeremy Hait, both of whom are inspired by and passionate about sunshine and surfing.

Tongue by Raen


Jennifer Lopez loves them and Gigi Hadid is never without hers – but what is it that makes their frames so special? Given that they’re made from ultra-light Japanese aerospace titanium, comfort is key. Doris Ngie-Lau, the Chinese-Canadian designer behind Amavii’s contemporary sunglasses, has also partnered with Trees for the Future to plant a tree for every pair sold.

18K Gold Benjamin by Amavii, €234.46 available here

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Une publication partagée par AMAVII (@amaviieyewear)

Written by Eleanor Fullalove