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    MIDO 2024 eyewear trends

    The MIDO fair is a must for everyone connected to the world of eyewear. From February 3 to 5, 2024, the sector’s players filled the aisles of the Milan exhibition center discovering future trends, emerging brands, advances in innovation and sustainability, while of course keeping an eye out for the most desirable glasses. EYESEEmag led its investigation all the way to Italy and can now reveal its selection of beautiful eyewear just for you!

    Stylish sunglasses with thick brown and blue tortoiseshell frames, rectangular brown lenses and designer signature on the temples.

    © AM Eyewear

    Set sail for Oceania with AM EYEWEAR

    For more than 20 years, the Australian brand has been creating trendy eyewear that champions exceptional craftsmanship. It presented its new range during the show, which includes the SJ in Aztec. This bold model, which blends the power of blue with the brilliance of gold, is intriguingly original and packed with fashion potential just waiting to be exploited. And it couldn’t be better timed, as the sunny weather is on its way back!

    Available here.

    Retro eyeglasses with thick square frames, black and white camouflage pattern with green accents, thick temples and gold plaque on the hinge.

    © Rye & Lye

    Masterful originality by Rye & Lye

    The Italian group Immagine 98 was on hand to present the latest creations from its brands. Among them was the refreshing Rye & Lye, which stands out for its dual pioneering spirit and sophisticated mindset. The result is fun, unique eyewear that highlights the art of handmade pieces such as Nunet. This multi-inspired model combines two blocks of acetate in a deep khaki and a neutral tortoiseshell, all enhanced with gold detailing.

    Available here.

    Vintage burgundy red sunglasses with thick frames, cream tinted lenses, tortoiseshell pattern on the inside of the temples and designer logo near the hinges.

    © Mita

    From Miami to Italy with Mita

    For several years, the MIDO optics trade fair has showcased responsible brands that offer real solutions so that eyewear enthusiasts can indulge without expanding their carbon footprint. Founded in the United States, Mita offers eco-conscious eyewear made from plastic bottles. After being recycled, the bottles are transformed into trendy, affordable models such as Grove, a red cat-eye piece modernized with a metallic bridge and speckled temples.

    Available here.

     

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    Une publication partagée par Rolf eyewear (@rolf.eyewear)

    Rich minerality by Rolf.

    At this year’s event, the Austrian brand stood out by winning the CSE (Certified Sustainable Eyewear) Award in the Solaire Europe category. A well-deserved prize, given the brand’s commitment and tangible actions. For example, it develops frames with timeless designs that consumers can wear for a long time without fear of them going out of fashion. Then there are the raw products used, as the company produces eyewear from innovative and surprising materials such as wood, fava beans (that’s right, legumes!), and slate. A natural material with a deep hue that has inspired the Stone version of the sleek Foursome model.

    Available here.

     

    Man wearing sunglasses with black frame with colorful graffiti style reflections, dark lenses and contemporary design.

    © Vanni

    Local elegance by Vanni

    Giovanni Vitaloni has many strings to his bow. He is president of the MIDO trade fair and founder of the Vanni brand. Since the 1980s, this company has been renowned for its bold pieces, its masterful use of acetate, and its values, as all its products are made in Italy. The new range, presented in the brand’s native land in early February, boasts the euphoric mood and sunny tones of summer. The range includes eyewear in brightly colored shades, as well as sunglasses, such as this unisex model with its surprising blend of purple and green with bluish accents. A winning combination set against a solid, ultra-trendy frame!

    Available here.

    Artistic, sculptural eyeglasses with detailed gold-tone metal frames, accented with blue aquatic motifs and ornate scrollwork.

    © Krom Eyewear

    Heavy is the head that wears the… KROM

    The designer from Eastern France creates singular eyewear with intricate details, such as jewels adorning the eyes. And it is hard to remain indifferent when faced with the imposing Lady One. These frames adopt the full aesthetic codes of the tiara, but with arty, colorful touches. Ideal for styling yourself as a member of royalty simply by placing the pair delicately on your nose!

    Available here.

    Written by Charlotte Médot
    Rewritten by Joy MacCain