ELLE eyewear launches ‘page-turning’ Made in France collection

Spring is arguably the time of year when we feel more inclined to reinvent ourselves, seizing the moment to sort out our wardrobes, declutter our homes, start afresh. In many cases, it’s also the perfect opportunity to try out a new look by updating our eyewear.

Stand-out styles for us this season come from the latest collection by ELLE. Embodying a certain vision of French chic, the “Made in France” range has shifted its focus to French design, without neglecting glamour. These highly desirable models come in a variety of fashionable colors and shapes, including: pantos, oversize, geometric and cat eye.

The eight optical frames on offer are just the thing for anyone looking for something just a little bit different. Stylish finishes, graphic details and perfect polish are all hallmarks of this collection, which not only looks good, but delivers on quality. The material of choice is acetate, coupled on occasion with metal, and making for some supremely comfortable eyewear.

The various frames offer an elegant balance of vintage touches and modern influences, promising to help you make the transition from office to afterwork drinks in style.

Among the models that caught our collective eye, the “Marie” is a classic – but not too sensible – pantos style, inspired by the great Marie Curie, while the “Suzanne” takes inspiration from Parisian architecture and is named after the French tennis player Suzanne Lenglen. We also really like that each of the designs alludes to pioneering and inspiring women, like Simone de Beauvoir, Camille Claudel, Juliette Dodu (a resistance fighter awarded the Legion of Honor) and Louise Michelle (a Parisian school teacher by day and a revolutionary by night).

The French woman’s ineffable charm

Putting women who changed the world at the heart of thing is, of course, enshrined in the brand’s DNA. ELLE started out in 1945 as a magazine, one that has given a voice to women with its powerful stance. Always on the side of women, the publication supported their battles and helped them make sense of the changes going on in the world, all while showcasing the most striking fashion trends from every decade.

Deep, yet still managing to be lighthearted, ELLE followed the evolution of society, establishing itself over the years as the most popular read for independent women. Little surprise then that the new Made in France collection from ELLE Eyewear is very much on-trend right now – the trend for all things local. Increasing numbers of us are turning to sustainable designs in an effort to consume less and better.

In producing its frames, ELLE turned to manufacturers in Oyonnax. The city in eastern France has been renowned for producing acetate glasses since the Fifties. In the eyewear industry, Oyonnax is recognized the world over for its exceptional know-how, respect for tradition, as well as innovation. Like the Charmant group, licensor of ELLE Eyewear, the designers of the collection are committed to upholding the very highest standards of French chic, drawing on Parisian allure and quality that stands the test of time. Even the pouches for storing your ELLE eyewear are “Made in France“, a detail sure to add a little extra je ne sais quoi in the eyes of any self-respecting Francophile!

Written by Eleanor Fullalove