Save the date for MIDO 2025

September is here, bringing with it the new school year and endless projects and excitement for what the next few months have in store. It’s all about making the most of 2024 before attacking 2025. It already promises to be eventful, especially for glasses fans. The year will kick off with an unmissable event, MIDO Eyewear Show, the international trade show that brings together everyone that makes the eyewear world go round. Opticians, manufacturers, designers, buyers, journalists… They’ll all be there!

An international event

People travel from all over the globe to visit MIDO. “In 2024, more than 1,200 exhibitors were present and almost 40,000 visitors attended from around 160 countries in Asia, America and Europe”, enthusiastically explained show representatives. “More than 400 journalists were granted media accreditation, subsequently publishing 600 articles, and we enjoyed great exposure on social media.” These figures are impressive and next year’s edition promises to be even more innovative and surprising.

Focus on the future

More than anything, MIDO and its organisers strive to be avant-garde. This means constantly evolving and seeking out new solutions and tools in order to guarantee optimal organisation and a new-and-improved visitor experience. The 2025 edition will be synonymous with change, with a partial reorganisation of the exhibition halls to ensure better use of the stands. It will also be the year that training is placed in the spotlight. Numerous workshops, meetings, symposiums, seminars and conferences will be held at the OTTICLUB, focussing on a variety of topics such as digitization, assets to boost competitiveness, wellness, diversity, inclusion, sustainability and promoting eyewear made in Italy. These are all important issues which the MIDO team is duty-bound to tackle. That is why, over the past few years, it has been encouraging and celebrating sustainable brands with its award ceremony dedicated to ethics. “We have introduced a number of awards, including Certified Sustainable Eyewear (CSE) and Stand Up For Green, which celebrates the most sustainable stand. With these rewards, we want to encourage people in the industry to improve environmental and social sustainability. Anyone who wishes to apply for the CSE award will need to optimise and document their actions to protect the environment, and all MIDO exhibitors are encouraged to use more attractive, eco-friendly stands”, explained a MIDO team member shortly before the start of MIDO 2024.

A global vision of new styles

In the eyewear industry, it’s all about touching and trying for yourself, immersing yourself in brands, materials, styles and innovative tools. This makes visiting MIDO a must! Considered a “trend observatory for consumers”, it gives visitors the opportunity to discover and test innovations before everyone else. No need to clone yourself or spend hours researching, in Milan, the entire eyewear world comes to you. So get yourself to Fiera Milano Rho from 8 to 10 February 2025. Andiamo!

https://www.mido.com/en/

Written by Charlotte Médot
Rewritten in english by Joy McCain