• Focus

    We Reveal All About a New Technological Marvel Called Transitions® GEN S™

    In the very essence of modernity, our lives are in perpetual motion and as a result we are exposed to constant variations in light. We are constantly on the lookout for fluidity and ease – and that includes our eyewear. More than guiding us in this search for simplicity, the cutting-edge technology in Transitions® GEN S™ lenses offers an authentic lifestyle choice without the constraints. To help us keep up with the times, Transitions® has created ultra-dynamic lenses that break the limits of both comfort and style. EYESEEmag reveals the infinite possibilities on offer.

    Partnership

    TRANSITIONS® GEN S™: ULTRA LIGHT-REACTIVE LENSES

    The proliferation of screens and the use of new technologies, coupled with novel behaviors and urban mobility, flexible working, and more free time, means that we live at breakneck speed in a world in constant transformation. As a result, as varied as it is demanding, our daily lighting environment is never static – and nor is it completely homogenous.

    In this context, Transitions® is innovating to offer glasses wearers a comprehensive solution that adapts effortlessly to changing light, providing an amplified visual experience everywhere and at all times. This new benchmark in eyewear lenses responds to the pace of each wearer’s individual life, changing tint intensity with UV exposure.

    Transitions GEN S™ lenses have that beautiful, intuitive feel that makes any object magical. How else can you define an ultra-reactive lens that darkens in seconds and becomes clear again in an instant? It takes just 2 seconds to reach protection category 1, and 25 seconds to become as dark as category 3 solar glass! As fast as it is imperceptible, this shift helps to protect our eyes from blue-violet light by up to 85%*, while still providing 100% protection against UVA and UVB rays.

    What’s more, the 8-color palette is spectacular and the combinations are endless.

    Homme portant des lunettes de soleil Transitions Gen 8 avec verres photochromiques ultra dynamiques, fond dégradé orange à bleu avec le texte "Nouveau Gen S, verres ultra dynamiques".

    © Transitions Gen S

    Femme portant des lunettes de soleil Transitions Gen 8 avec monture écaille et verres photochromiques, fond dégradé orange à bleu avec le texte "Nouveau Gen S, verres ultra dynamiques".

    © Transitions Gen S

    TRANSITIONS® GEN S™: A SPECTACULAR PALETTE FOR INFINITE COMBINATIONS AND INIMITABLE STYLES

    A new ruby hue rounds out the existing six-color range. Until now, wearers could choose between sapphire, emerald, amber, graphite green, grey, and brown. Now, a deep red is also available. Ruby is the symbol of pure joy and self-expression. Wearing ruby lenses means flaunting a unique style and a genuine sense of fashion.

    That is what Transitions® lenses are all about. In addition to protection, they give us the chance to make a statement by playing with color combinations.

    Sun-tinted lenses can be worn boldly with extravagant frames, but also with more classic, elegant frames for an equally striking effect.

    We agree with the 95% of wearers who say that pairing their frames with a wide range of Transitions® lens colors makes eyewear more comfortable and fashionable. Another game-changing innovation is found in the guaranteed color homogeneity at every activation stage, regardless of light intensity. From the lightest to the darkest (and vice versa), your favorite shade remains beautiful and consistent.

    Trendy and comfortable to wear, this winning combination that makes these lenses ultra-desirable and is attracting increasingly younger fashionistas.

    Femme portant des lunettes de soleil Transitions Gen 8 avec monture écaille et verres photochromiques.

    © Transitions Gen S

    TRANSITIONS® GEN S™: DYNAMIC LENSES THAT ADAPT TO YOUR PACE OF LIFE

    As it constantly changes in intensity and tone, light is subject to continuous variations that influence our visual performance. With hectic lives that we try to make fluid and unconstrained, we are all looking for the best quality of vision – and as quickly as possible. With that in mind, why limit ourselves to static lenses when we can have just one type of lens for each and every daily situation?

    Packed with patented innovations, Transitions® GEN S™ lenses ensure vision that is as dynamic as our daily lives, as we constantly juggle between excessive, insufficient, and variable light, all of which can be sources of stress on our eyes.

    They help to protect our eyes all day long, react better to bright, intense light, and provide better contrast perception when moving from very bright to dark environments.

    From moment to moment, the precise amount of light is optimized for continuous, natural visual performance. The future is here and now, driven by visual comfort and stylish, unrestricted living.

    *Transitions lenses block 100% of UV rays and filter at least 26% of blue-violet light indoors and at least 86% outdoors. Tests carried out on gray lenses with premium anti-reflective coating. Blue-violet light extends between 400 and 455 nm (ISO TR 20772:2018).

    Written by Yanita Kostova
    Rewritten in english by Alexander Uff