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    Aspex Europe celebrates 20 years of success in innovative eyewear

    Innovative, cool, and committed, Aspex Europe is proud to be turning 20. With patented technology, solid materials, and modern designs, Aspex frames have been winning over wearers for two decades. Procuring a pair means becoming one of the Canadian group’s customers led by 50,000 opticians in more than 80 countries. All those who have contributed to the brand’s reputation are quick to mention the quality of the products and services offered by the company and its European subsidiary.

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    ASPEX, AN INTERNATIONAL SUCCESS

    Aspex Europe’s story began on April 1, 2004, and in the space of just 20 years, the European branch has built up the same reputation as the other Aspex subsidiaries across the world. Turboflex® hinges, EasyTwist® memory material, and EasyClip® magnetic tinted clip-ons have made the Canadian flagship one of the planet’s largest distributors of prescription glasses and clip-ons. This North-American success story owes nothing to chance, but a great deal to one man – its founder and chairman Nonu Ifergan. For more than 56 years, his perseverance has driven Aspex to international success with distribution networks spanning several continents. In Europe, the company has all the makings of a major player. At just 20 years old, it has a bright future ahead of it, and plenty more exciting things for us to try. To celebrate this anniversary in style, let’s take a look back at the reasons behind this global success!

    THE RECIPE FOR ASPEX’S SUCCESS

    Since it was founded in 1965, Aspex has brought together the very best in innovation and style. The great strength of the Canadian group lies in three patented technologies: Turboflex®, EasyTwist®, and EasyClip®. With its 360° hinges, Turboflex® technology provides strength and flexibility under any circumstances. EasyTwist® and its shape-memory metal reinforce and lighten frames, making them simultaneously flexible and shock-proof. Meanwhile, the EasyClip® system has created quite simply the world’s coolest and most innovative clip-ons. The result is simple, practical, and oh-so stylish eyewear, with 230 models and 700 colors. Quality, technical prowess, strength, and durability: these four watchwords have made Aspex a success. And this is what Aspex Europe’s long-standing customers particularly appreciate. As part of its 20th anniversary, the company is giving them the chance to have their say.

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    © Aspex Eyewear

    ASPEX EUROPE, 20 YEARS OF PASSION FOR THE WORLD OF OPTICS

    From the outset, Aspex Europe has been a story of passion. Over the past 20 years, through its European subsidiary, the Canadian company has forged a close, trusting relationship with distributors and customers who care deeply about excellence. Their loyalty and support are as valuable as their testimonials. And each one emphasizes the quality of Aspex’s products and services.

    “As a customer, all you have to do it pick up an Aspex frame, play around with the flexibility of the Turboflex hinges and the EasyTwist memory bridge, and that’s it; you’ll be convinced!” says one satisfied customer.

    Some call them the “Range Rover of eyewear,” while others describe them as products with “very few equivalents from competitors.” Regardless, everyone agrees that the service is “unparalleled.” Those who wear glasses on a daily basis all feel the same about the quality, strength, durability, and comfort of Aspex frames. “Their technologies are a real incentive to buy, particularly as the products are also excellent value for money. Customer satisfaction is guaranteed after purchasing Aspex frames. It’s a success every time!” says an optician who has worked with the brand for years.

    To witness this success for yourself and discover the very best in optical technology, Aspex Europe will be at SILMO 2024 from 20 to 23 September, Hall 7, stand H 130.

    Written by Yanita Kostova
    Rewritten in english by Alexander Uff